What Can We Do for You?
28 Media
2920 W. Broad St., Ste 231
Richmond, VA 23230
Our office is in the Scott’s Addition location of Gather, and by appointment only.
So, now that’s you’ve figured out your target audience and decided what you want them to do, let’s put it all together. By combining your audience and your conversion goal, you can come up with a one sentence summary – a website thesis statement, if you will – that can help you make informed decisions about your site.
So let’s put everything together, Mad Libs-style:
“When visiting our website, we want _________ to _________.”
Better yet, narrow in on your target audience even more by adding a geographic or demographic qualifier:
“When visiting our website, we want _________ _________ to _________.”
Continuing with our examples from last week, their thesis statements might be:
Action Item: What’s your organization’s website thesis statement?
28 Media
2920 W. Broad St., Ste 231
Richmond, VA 23230
Our office is in the Scott’s Addition location of Gather, and by appointment only.