The Dash Profit

While watching CNBC’s The Profit, there was a promo driving viewers to the website for clips from next week’s show. It caught my attention when the voiceover awkwardly asked viewers to go to CNBC.com “the dash profit”, or CNBC.com/the-profit. Are people really going to remember that?

The simpler, more natural URL would be CNBC.com/theprofit. Maybe that URL already taken? Or maybe they have both set up? Nope. Page Not Found.

The lesson here? Get your marketing team and your web team on the same page!

With a 5-minute conversation before filming the promo, they could have given the voiceover guy an easier-to-say and easier-to-remember web address or set up both URLs to link to the right page. Either would get more viewers to the site.