Web 101: Performing A Content Audit

We’ve built hundreds of websites over the years and all projects inevitably suffer from the same, schedule-crunching problem… content.

The potential problems with content are numerous.

Often a client can envision what they want, but not find the time to write it. Or they may assume they can pull content from other marketing materials, only to find it’s become outdated or inaccurate since those materials were first written.

Whatever the problem, they all cause delays. We’ve had projects where we’ve finished the design and programming and literally waited a full year for the few pages of content needed to complete and launch the site.

What can be done?

After running into these problems again and again, we now recommend the first stage of any project be a content audit.

In this audit, we compile all available content for review. Here’s what we look for:

  • current website
  • brochures, flyers and other marketing materials
  • press, articles or news stories
  • social media networks
  • available photography
  • video or audio content
  • a high-quality digital version of the client’s logo

Once we have that, we go through it one item at a time, looking for accuracy, quality and relevance.

With the bad content removed or updated, we’re now free to identify gaps, assign those gaps to the client or our team, and move forward with the project.

Can we help you with a content audit? Please let us know.

Best Business Podcasts – Part 2

In our last podcast post, I listed a few of my favorite business podcasts. Here are a few more to fill out the list.


The Mixergy podcast is an amazing collection of interviews with entrepreneurs, marketers and business owners on how they achieved their success. Mixergy also offers a premium membership (which I also subsrcibe to), that includes even more in-depth interviews and online courses on writing, lead generation, funding, and other essential skills.

Wall Street Journal on Small Business

The Wall Street Journal on Small Business podcast is a weekly show with a variety of new stories, interviewes and profiles for those running (or starting) small businesses. Great stuff.

Startups for the Rest Of Us

Decidedly more tech-focused than some of the others, the Startups For The Rest of Us podcast is a weekly podcast with two software developers, each of whom is building a software application. They discuss topics like hiring developers, marketing their products, building and using mailing lists, and so on.

Internet Marketing for Smart People

Silly name, great podcast. The Internet Marketing for Smart People podcast is created by the folks from Copyblogger, and covers all aspects of online copywriting, online marketing, email marketing, and more.

If there are any other business podcasts I should be listening too, let me know in the comments.