Protecting Your Domain Name
In its simplest terms, domain names are purchased from a domain registrar, an accredited organization that manages domain registration. They will then park the domain or point it to your hosting…
Your Website Thesis Statement
So, now that’s you’ve figured out your target audience and decided what you want them to do, let’s put it all together. By combining your audience and your conversion goal, you can come…
Setting A Goal
So, now that you know your target audience, what is it that you want them to do? It is ideal to think of one action you want your website’s visitors…
Know Your Audience
The first step in planning your website is knowing your audience. We went into more depth in an earlier post, but in a nutshell… who is your ideal customer? Pull together…
The Year Ahead
“9 ways to improve the 13 aspects of your online presence using 8 technology trends for 2013 in 3 easy steps!” We’ve all seen this style of blog post… they’re…
Web 101: Defining Your Target Audience
“Who’s your target audience?” “Everybody!” At the start of every project, we ask our new clients who their target audience is and half the time, we here “everybody”. While we…
Web 101: Performing A Content Audit
We’ve built hundreds of websites over the years and all projects inevitably suffer from the same, schedule-crunching problem… content. The potential problems with content are numerous. Often a client can…
Web 101: Selecting A Hosting Company
An Overview Every website lives somewhere on a physical server, a type of computer designed for serving up web pages each time a visitor comes to the site. For very…