Other Content Software
Are WordPress and Expression Engine your only website software options? Of course not! There are countless other choices, including: open source platforms, like Joomla and DotNetNuke DIY platforms, like Squarespace budget…
WordPress vs. Expression Engine
When selecting your content management software, it’s important to select the right tool for the job. For most of our projects, we lean towards two popular content management packages, WordPress and Expression…
Benefits of a CMS
Once you’ve launched your website, you’ll eventually need to make updates. Perhaps you have a small informational site and only make a few changes a year. In that case, you…
Know Your Numbers
Is your website successful? To answer that, you need to compare your website’s goals to your website’s performance. And for that, you need analytics. Most hosting companies offer a basic analytics software, like WebTrends or…
You’ve Got Mail
Like web hosting, there are a variety of options for hosting your organization’s email accounts. Your Hosting Company – in many cases, your web hosting plan will include x number of…
Choosing A Host
The website host is the physical computer on which your website lives. Site visitors access the server by way of your domain name, and the hosting server provides access to…
Protecting Your Domain Name
In its simplest terms, domain names are purchased from a domain registrar, an accredited organization that manages domain registration. They will then park the domain or point it to your hosting…
Your Website Thesis Statement
So, now that’s you’ve figured out your target audience and decided what you want them to do, let’s put it all together. By combining your audience and your conversion goal, you can come…
Setting A Goal
So, now that you know your target audience, what is it that you want them to do? It is ideal to think of one action you want your website’s visitors…
Know Your Audience
The first step in planning your website is knowing your audience. We went into more depth in an earlier post, but in a nutshell… who is your ideal customer? Pull together…